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Munchie's Paradise

"What Is That?"

David EngIf you've walked the streets of New York's Chinatown, and you're like us, you've found yourself standing and staring at something and wondering, "What is that?" Hey, Chinese tourists must wonder the same when confronted with apple-bobbing, luxury pet hotels and Hot Pockets®.

Fortunately, Explore Chinatown can lead us off the beaten path.  After you...

What Is That? 

IchibanThat's Aji Ichiban's Munchie's Paradise, one of five Chinatown outlets of the Hong Kong-based snack empire founded in 1993. Aji Ichiban means "Number One Taste" in Japanese, and the Japanese influence is evident in the packaging and many of the selections. Many items you may well recognize, such as seasoned potato chips, dried fruit, assorted gummies and wasabi peas. Others may sound new yet tantalizing, such as the Chocolate-Covered Sunflower Seeds (in the lower photo) or chocolates in the shape of Chinese gold bullion.

Depending on where you're coming from, you might find some items, like the dried Puffer Fish and Roasted Mini Crabs, a bit challenging. But there's sure to be something for everyone, and the best part of Munchie's is that you can sample almost everything before you buy. And they like to keep their packaging transparent, so you can see what's inside. So what you see, and what you eat, is what you get!

chocolate sunflower seeds

I think of Munchie's as a Taste Bud Emporium, because it seems to feature all five of the tastes detectable by our taste buds: salty, sweet, sour, bitter and "umami" (a somewhat subtle, "savory" taste present in protein and glutamates). By the way, do you know what food product contains a perfect balance of all five tastes, which is why it's such a popular comfort food?



Explore Munchies Paradise
188 Lafayette St.
37 Mott St.
167 Hester St.
23 E. Broadway
153A Centre St.


Have you ever wondered "What Is That?" 
Send your questions and we'll find out, if possible